NAMMBA Acquires Cultural Outreach to Create a One-Stop-Shop for Reaching Young and Diverse Markets in the Mortgage Industry

ORLANDO, FL – (Jan. 7, 2021) NAMMBA (National Association of Minority Mortgage Bankers of America) through its consulting practice, NAMMBA Consulting has acquired Cultural Outreach Solutions to formally join forces to better support lenders in reaching young and diverse borrowers.

NAMMBA Consulting and Cultural Outreach have partnered to make sustainable homeownership more accessible to the next generation of consumers while advocating for the inclusion of women and minorities in mortgage leadership.

In 2020, Cultural Outreach and NAMMBA launched the “Purchase Playbook” wherein they provide lenders with a customized assessment and strategy to better reach today’s purchase market. This includes evaluating areas of digital branding, digital marketing, recruitment, products and programs, agent and influencer relationships, and training.

Kristin Messerli founded Cultural Outreach in 2013, which has grown to help over fifty lenders establish marketing channels and improve social media content to better connect with today’s consumers.

“I founded Cultural Outreach with the goal to improve the customer experience and connection between financial institutions and young and diverse markets,” Messerli explained. “NAMMBA provides us with the best opportunity to expand our impact in the mortgage industry.”

NAMMBA was founded by industry veteran, Tony Thompson, CMB in 2016 and has successfully developed a platform to connect organizations who are seeking to leverage diversity as a competitive advantage. NAMMBA’s platform provides companies with a unique opportunity to connect with originators, operations, and real estate professionals from all ethnicities. Additionally, through its MISSION 2025 Initiative, it has set a goal to introduce 50K college students to careers in the real estate and real estate finance industry while providing them with financial literacy to increase homeownership in communities of color.

“We began collaborating more formally with Cultural Outreach last year,” said Tony Thompson, CMB, founder of NAMMBA. “We recognized the symbiotic relationship of our services and our customers’ need for a holistic approach. This relationship will establish NAMMBA Consulting as the premier resource for lenders by providing data, demographics, and diversity best practices to the industry. We are much more powerful in driving business results for lenders when we work hand-in-hand.”

The two companies are confident that by joining forces they can provide an even greater benefit to the industry. Together, they offer a comprehensive solution to increase sales in the fastest-growing markets and empower communities to build wealth through homeownership.

About Cultural Outreach

Cultural Outreach helps companies better reach young and underserved markets through training, marketing, and community partnerships. Over the last five years, they have trained over 10,000 mortgage and housing professionals, delivered social media content and financial education materials to marketing teams across the country, and they have leveraged their proprietary framework, called the Culture MAP (Market Access Plan), for reaching strategic markets in over 20 cities in the U.S. For more information, visit http://www.CulturalOutreach.com.

About NAMMBA Consulting

NAMMBA Consulting is a uniquely independent consultancy that provides organizations with customized, scalable, and culture-centric talent solutions needed to close the diverse talent gap. We help our clients realize organizational outcomes and business objectives by using diversity as a competitive advantage. NAMMBA Consulting is the premier diversity consulting firm in the real estate finance industry providing diversity recruiting, training, and go-to-market strategies to help companies grow market share and profitability. For more information about NAMMBA Consulting, go to www.nammbaconsulting.com.